Backlinks are very important! If youíre a site owner, you may already know that. For modern search engines like Google and Bing, backlinks are still the single most important factor contributing to or against web pages and their rankings. Of course there are other factors, like relevance, on-page optimization and much more, but you canít ignore backlinks; itís as simple as that.

Post-Googleís penguin update, things really changed. As a site owner, you may now need to focus on quality backlinks and also monitor bad sites linking to your site to avoid adverse search engine ranking effects. This is why we developed this web-based Backlink Analysis and Monitoring Software.

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